Style Meets Protection
To unveil Hunza G’s UPF 50+ edit – a functional yet style-led collection made for in-and-out-of-water wear – a 360° campaign introduced the brand’s expansion into sun-protective swimwear with an emphasis on functionality, design, and storytelling.
Shot on film by Kate Bellm, who previously lensed some of Hunza G’s most iconic imagery, the visuals struck a balance of brand heritage and elevated product focus. This was supported by an integrated influencer strategy spanning organic and paid, with carefully briefed talent in the active lifestyle space to reinforce performance credentials and drive engagement.
Brand: Hunza G • Project Scope: Talent Management, Creative Direction & Shoot Production • Objective: Brand Awareness & Reach • Date: 2024
To further amplify visibility and deepen community ties, a curated influencer trip was hosted in the Middle East at Anantara Sir Bani Yas Island Resort, showcasing the collection’s versatility both in and out of the water. The campaign also received editorial coverage in ELLE’s ‘The Launch’, spotlighted by Digital Director Claire Stern.
Photographer: Kate Bellm
Model: Jessica Strother
Production: Stephanie Richardson
Social Talent: Kelia Moniz, Kenna Hansen, Quincy Davis