Helena Christensen x Hunza G
Launched a limited-edition capsule in partnership with supermodel Helena Christensen, reimagining Hunza G’s most recognisable silhouettes in an exclusive lavender and white stripe. Co-designed by Helena and the brand’s Founder and Creative Director, the collection was available exclusively through Hunza G and MatchesFashion.
Directed creative production and shoot delivery, translating Helena’s vision into a cohesive visual story that balanced her personal aesthetic with Hunza G’s established visual identity. The result was a campaign that garnered press attention and engaged both Helena’s audience and Hunza G’s loyal community. Delivered a collaborative rollout with MatchesFashion, supported by influencer seeding, on-site storytelling, and dedicated editorial coverage.
Brand: Hunza G • Project Scope: Creative Production & Content Strategy • Objective: Brand Awareness & Reach • Date: 2023
To celebrate the launch, curated an intimate dinner with PR agency DLX at NYC’s Nine Orchard with Danish chef Frederik Bille Brahe. Attended by industry figures like Adrien Brody, Tina Leung, and Julianne Moore, the event drove organic media coverage, including a feature in Vogue US. Produced a printed zine, shipped with every order, as a physical touchpoint to further bring the campaign to life.
Photographer: Jason Thomas Geering
DOP: James Demetri
Art Direction: Hunza G & Helena Christensen
Model: Helena Christensen
Production: Heather Robbins
Event Photographer: Matteo Prandoni/BFA.com