35-37 Monmouth Street

Led programming for Hunza G’s Covent Garden pop-up, curating a high-impact activation strategy to boost footfall, build community, and deepen customer affinity. Designed to blend commerce with brand, the store calendar featured PR initiatives, distinctive experiences, and unique opportunities to engage with the digital brand in the flesh.

Opening day success was marked by a queue stretching from 4 a.m., fueled by giveaway buzz, archive-inspired merch, and activities including express manicures, exclusive gifting, and branded Polaroids.