Marketing leader with over 12 yearsʼ experience building and executing brand, social, and creative strategies for fashion, retail, and lifestyle brands. I have a proven track record of growing digital audiences, managing high-impact campaigns, and leading teams to achieve measurable growth.

I've built and scaled marketing functions from the ground up, led global projects, and driven multi-channel expansion. My expertise spans brand storytelling, social-first content, influencer and partnership marketing, and both paid and organic strategies — delivering results across international markets. Known for combining creative vision with commercial focus, I’ve contributed to significant revenue growth, grown communities in the millions, and ran campaigns that drive real business value.

  • Brand & Content Strategy
    Brand Consultancy
    Campaign Management
    Copywriting & Editing
    Content Creation & Production
    Creative Direction
    Influencer & Partnership Management
    Paid & Organic Social Media

  • Bar Jewellery
    G-Star
    Habitat
    Hunza G
    MatchesFashion
    Original Talent
    Portas
    Sainsbury’s
    Sportsgirl
    Weight Watchers
    Westfield
    Seven
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