Rose Inc x Hunza G

Managed the rollout of Hunza G’s first major brand collaboration — a nine-piece capsule with Rosie Huntington-Whiteley’s Rose Inc. The collection reimagined Hunza G’s signature styles in hues inspired by Rose Inc’s newest Solar palette.

Collaborated closely with the Rose Inc team on marketing activities, including a full production shoot and a high-profile event in Los Angeles that attracted influential founders, creatives, and KOLs, building regional relevance and cultivating organic engagement.

Brands: Hunza G & Rose Inc. • Project Scope: Campaign Strategy & Planning • Objective: Brand Awareness & Sales • Date: 2023

AQNChFgfrDVKVBmevUvS4OfxW01eI5tECMCq5QHRUrNEbpDVPSDMLFysSz6Q0eTI68fMvpIQxzkLtzp8c5BxOXk9n5XQudBIUOOFGQI-ezgif.com-video-to-gif-converter.gif

This launch became the brand’s biggest to date, garnering considerable brand heat, selling out within 72 hours, and generating a 1,700% ROI. A strategic wholesale partnership was facilitated with Net-A-Porter to maximise commercial reach.

Photographers: Anya Holdstock & Lulu McArdle
DOP: Johnny Ho
Art Direction: Verity Pemberton
Models: Anna Zapata & Lindsey Hilario
Production: Percy Works

Rose Inc x Hunza G

Managed the rollout of Hunza G’s first major brand collaboration — a nine-piece capsule with Rosie Huntington-Whiteley’s Rose Inc. The collection reimagined Hunza G’s signature styles in hues inspired by Rose Inc’s newest Solar palette.

Collaborated closely with the Rose Inc team on marketing activities, including a full production shoot and a high-profile event in Los Angeles that attracted influential founders, creatives, and KOLs, building regional relevance and cultivating organic engagement.

This launch became the brand’s biggest to date, garnering considerable brand heat, selling out within 72 hours, and generating a 1,700% ROI. A strategic wholesale partnership was facilitated with Net-A-Porter to maximise commercial reach.

The Original Crinkle™

Style Meets Protection