Smythson x Hunza G
Oversaw the creative and strategic execution of a collaboration between British heritage brands Smythson and Hunza G, launching three Chelsea notebooks in Hunza G’s cult colours, each foil-stamped with vacation-inspired phrases.
Commissioned the campaign to be shot on film to align with Hunza G’s visual DNA and create a sense of timelessness and wanderlust. Separately briefed behind-the-scenes content at both brands’ factories to spotlight product quality and celebrate shared heritage through a focus on artisanal processes and craftsmanship.
Brand: Smythson & Hunza G • Project Scope: Creative Strategy, Planning & Direction • Objective: Brand Awareness • Date: 2024
Executed a 360° rollout including bespoke gift boxes – featuring a swimsuit and matching collaboration notebook – sent to select press, talent, and KOLs. Secured day-in-the-life style content with three chosen for their alignment with both brands’ audiences and values. Announced with an exclusive WWD feature, the launch was activated in-store at Hunza G’s London pop-up with a customer experience offering complimentary notebook embossing.
Photographer: Jean Ambrojo
BTS Photographer: Louis A. W. Sheridan
Art Direction: Stephanie Richardson
Model: Tatiana Panakal
Production: Stephanie Richardson