MatchesFashion x Pinterest
Spearheaded a full-funnel paid strategy in partnership with the team at Pinterest, combining upper-funnel awareness and performance-focused conversion campaigns. The aim was to increase brand consideration while directly driving traffic and revenue through Pinterest’s visual discovery engine.
Tested a new multi-objective approach, working with the Pinterest team to tailor creative to each stage of the customer journey – from aspirational lifestyle imagery for awareness to product Pins designed to convert. This included refining asset mix, copy, and format strategy to align with both brand goals and platform best practice.
Brand: MatchesFashion • Project Scope: Creative Strategy & Paid Media Planning • Objective: Brand Consideration, Traffic & Sales • Date: 2022
Under my direction, MatchesFashion became one of the first fashion companies to pilot this dual strategy at scale, achieving a 42% increase in return on ad spend. The campaign generated a measurable lift in brand metrics and formed the foundation for how MatchesFashion approached platform-specific assets – balancing storytelling with performance across its paid content library.
Read the full case study.
Photographer: Paul Gore
Art Direction: Simon Chilvers
Models: Benoni Loos, Eman Agwet, Fanny Francois, Filip Roséen
Production: MatchesFashion